There are several types of reflective roof coatings that impart varied reflectance rates/ values. Typically, the reflective coatings are what are commonly referred to as white coatings and there are also aluminum coatings typically used with asphalt. Highly reflective white roof coatings are typically comprised of acrylics, urethanes, silicones, SBS, SEBS, and other types.

The video below is from a house near Charleston, South Carolina that I visited recently, and you'll see that the homeowner in this case didn't get his money's worth. I knew immediately when I walked into the attic that something was wrong because it was hot up there. In a properly insulated spray foam attic, the temperature won't be much higher than the house temperature. 
Carefully examine the roof membrane (surface material) for cracks, tears, blisters, evidence of ponding, exposed foam, and open seams. If already coated, evaluate the condition of the coating. Pay particular attention to areas around roof penetrations (vents, skylights, pipes, etc), ponding areas, cracks in parapet walls, and the attachment of roof membranes to parapet walls. Roofs should be in good condition to warrant coating. http://youtube.com/v/ggLAUsiuI_o?version=3

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Roof Bond Seal

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