Heat which is created elsewhere that is transported by means of a fluid, such as water or in our case air. Spray foam insulation's most important attribute is the ability to air seal creating a custom airtight envelope within the building structure. The added benefit to air sealing is the ability to block convective heat transfer from interior to exterior during heating months and vice versa during cooling months, as the heat cannot escape through gaps in the buildings envelope without the aid of air movement from infiltration as a means of transport. https://youtube.com/watch?feature=youtube_gdata&v=ggLAUsiuI_o
One thing I wanted to mention was that I think your price point is a little high and that might deter people from considering spray foam. As a project manager for a spray foam company for years I can tell you that we offer 0.5 Lb. open-cell foam at around $.25/board foot. We even offer a 1.0 Lb. open-cell foam for less/the same cost as you quoted the 0.5 Lb. foam for above. The 1/0 Lb. open-cell foam has an R-value of almost 5.
Spray foam insulation helps lower utility costs because it blocks heat and cold from the outdoors. Recent studies by the U.S. Department of Energy state that around 40 percent of all energy is lost through poor insulation. Spray foam insulation is able to insulate homes at least 50 percent more than traditional insulation products. Spray foam insulation can also provide protection against moisture, which otherwise leads to the unwanted development of mold and mildew. And it can also be used for noise reduction as well. In fact, spray foam is good for homes and buildings in which outdoor noise can be a distraction.

Closed-cell foam has a higher density and offers a higher R-value per inch. It also adds strength to walls, ceilings and roofs and can contribute to a structure’s overall durability. Additionally, closed-cell foam’s low water vapor permeability offers protection from moisture when installed in places where high humidity—from climate, occupants, or flooding—meets the structure. 

There are two main types of spray foam to consider: open-cell and closed-cell. Open-cell spray foam has a lower R-value per inch and because of this, typically a lower price tag. The soft, low-density material is used for interior applications. Its high permeability allows for moisture to pass through, which contributes to bi-directional drying of the assembly, but it may not be ideal for all applications or climates. 
The United States has adapted to using sprayfoam insulation and a new technology called Wall Injection to retrofit existing wall construction by drilling small holes between wall studs in the structures framing and filling the void with a less aggressive expanding water based foam. This allows existing home and business owners to conserve energy by creating a thermal envelope in their existing structure.
OK, Peter, I finally went back and read Alex Wilson's article on what he perceives as a serious problem. I haven't seen the full report, but based on the summary he wrote on the Green Building Advisor website, I question the science. It seems to me that he's chosen the wrong metric and he's basing his conclusion on too many assumptions because he doesn't have enough data. You can see my comments at the end of his article.
DID YOU KNOW? Spray FOam insulation out-performs conventional insulation materials because they (conventional insulation materials) trap still-dry air and if that air moves or becomes wet, the thermal resistance can drop by 50%. Spray Foam protects against air infiltration, which can increase energy costs in buildings by 10 to 40%. Eliminate these drafts and live in a more energy-efficient, comfortable and healthier building by choosing spray foam insulation. http://m.youtu.be/ggLAUsiuI_o

Solvent-based polyurethane coatings have excellent adhesion and when used as a base coat over asphalt, EPDM, TPO or PVC, it eliminates the need for a primer. The resulting savings on labor and material more than offsets the higher cost of the product. When top coated with silicone, it gives you the best of both worlds. It's also an excellent gutter and RV coating.
Acrylic coatings are typically applied in two coats, with the second running perpendicular to the first. 1 gallon per 100 square feet is a good estimate for these coatings, as they do not need to be applied nearly as thick as many other coatings. These coatings can be sprayed or roll-applied. Acrylic coatings generally require a re-coat within 2-3 years of application.

Spray Foam Roof Insulation